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| MileStone Performance Learning Limited | |
| Privacy Statement | |
Welcome |
It's about trust | |
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When HSBC wanted their marketing teams to review and develop the style and effectiveness of Copy, Print and Direct mail used in all customer communication, MileStone was trusted to deliver the training. | |
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When HFC wanted to develop their marketing teams knowledge of print processes and techniques, MileStone was trusted to deliver the training. |
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When PC World Business wanted to enhance and improve the style and effectiveness of their catalogue and e-copy, MileStone was trusted to deliver the training. |
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More than |
organisations trust MileStone training seminars and workshops to provide |
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MileStone Seminars, previously John Boardman Training offer a range of training Seminars, training Courses and training workshops providing marketing training skills and management training skills to help individuals’ master skills to maximise their personal performance and increase their organisation’s success. Print Training presented by John BoardmanPrint production training, print management and printing training providing marketing personnel with valuable skills in how to get brochures, mailers and leaflets printed for marketing, direct mail and direct marketing. Programme includes how the printing process and print production process works, how to reduce printing costs, get better colour accuracy, better print quality, solve your printing problems and work effectively with your graphic designers and print suppliers. Sales TrainingLearn the art of high-level professional selling. How to prepare winning proposals that win new business. Learn how to submit winning tenders and successful bids that increase your win rate and secure profitable new sales for your products and services. Direct marketing trainingDirect mail training to increase your response rate to mailing and direct mail campaigns from managing your database and sourcing your mailing lists, to working effectively with your mailing house. Internet marketing trainingImprove your search engine ranking with search engine optimization (SEO.) Learn how to use online marketing, email marketing and blogging effectively and improve your search engine visibility.Brand management trainingLearn to create a superbrand. How to extend, protect and develop you brand without destroying it. Learn how to successfully re-brand and gain the skills and the strategy required for re-branding and brand positioning.Customer Service TrainingLearn how to meet and exceed your targets to achieve great customer service and customer care - and your clients expectations to give total customer satisfaction.Presentation skills trainingDevelop your presentation skills and learn how to plan, prepare and deliver high impact presentations. Learn how to become a great presenter using visual aids, communication techniques, body language, voice and speaking style to hold the attention of your audience. Learn how to control fear and build confidence. From public speaking to client presentations using PowerPoint or Keynote you will learn how to create winning presentations and rehearsal techniques to practice presenting. Copywriting trainingLearn the skills to write and edit copy using powerful copy concepts in the style and tone of voice of your brand. Learn the secrets of copywriting that sells, informs and motivates by the correct use of features and benefits, punctuation and grammar. Learn how to become a better copywriter and use written communication and words to persuade and inform while keeping your readers’ attention. Learn how to structure your text and copy to write for different media as well as the art of proofing and proof reading.Intellectual property trainingLearn the skills you need to protect and defend your products, corporate identity, logo’s and brands from copyright infringement and gain a practical knowledge of design, patent, copyright, trademarks and legal ownership. Learn how to use trademarks in advertising and how to check your marketing content for intellectual property issues. Be clear about the law relating to photographs, designs, drawings, graphics, cartoons, video clips, text and articles and stop your work being copied without your consent. |
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